When we talk about Pet food packaging design, it should have to make an impression within three seconds of being seen as one shopping the pet food aisle, customers scan for visual cues and origin. When they encounter an unfamiliar brand, and if they don’t quickly see something relevant to them, they will keep on walking.
Highlighting engaging images of pets on containers or pouches will help to connect with people’s hearts and heads as they shop. Even the different breeds of animals in the pictures can send a brand message; hence the mixed breed pets instead of always pure breeds on packages design are becoming popular. It is a humble way to showcase customers that you understand what they care about.
When you go for shopping, super premium pet food and treats, people gravitate to packages that complement their home décor or lifestyle.
The trends are emphasized for on a particular pet food brand depends on how that company plans to distinguish itself from competitors. Source, ingredients, sourcing and processing methods are all aspects that a design team may promote to make a pet food brand stand out.
New trends which are buzzing and have a future in the pet industry are GMO-Free, organic, bioavailable, sourced, no synthetic vitamins claims and made in particular origin and whole-food ingredients.
The pet packaging design should encourage packaging designers to keep their sense of emotion and adventure to enjoy the process of making cutting-edge packaging design of pet food stand-up pouches and containers. Overall the packaging should have clean, simple and clear communication so that it will not create any brand identity crisis and can be easily found in any store.
