There are new trends in atta packaging also such as paper flour bag works to keep moisture out of flour, because moisture in flour is very susceptible to get stuck in it, causing the flour to be clotted, spoiled, or moldy. If you are designing a new concept for packing flour, then you have to think about the creativity, design, brand story, and information on the flour. Then you have to understand that flour moisture can only be appropriately maintained if wearing the right packaging.
Make sure that the flour packaging design has a unique concept, and prominent. Hence this will facilitate the flour to get into the market so that customers will be more interested in trying out, and put the flour into their cuisine. Flour packaging is functionality. Then this includes the addition of hanging holes, tear notches, zippers and seals etc. which add more utility to the bags.
The surfaces of flour packaging can be matt, glossy, combination or customised along with the features such as recyclable, biodegradable and moisture-proof. Creative taglines which represent the brand positioning or USP should be planned, such as if the brand is organic and healthy friendly then we care for your health if its farm-fresh then nature at your plate. Hence as per the brand personality, the brand message should be firm and smart so that people can easily understand and connect emotionally with the brand.
If you are planning to establish your new brand in flour business, then don’t miss out on creative flour pouch packaging or bag designing. Make sure you make best out of it and attract an audience because only the best can approach best and help you gain distinct brand identity in a saturated market.
