You can be a young budding entrepreneur or established businessman planning to revamp brand or graphic design or an average person interested in graphics world this article is the best way to enhance your Knowledge on logo design.
Irrespective of any post when we plan to surf around on Google or any platform regarding logo design tips to excel in this art, I am sure many of you will agree there are plenty of sites/pages discussing this topic.
One thing in common these all articles tell you is the importance of a logo, so that does not need to elaborate more on that topic, but yes we understand there are many and many tips/suggestions/advice on logo design tips.
Which article is accurate is always a question that comes in mind; hence Ipack Design has mentioned ten best logo design tips as per 2021 after a lot of research and its rich experience.
We have come up with a few realistic tips of logo design which will reflect your brand logo is not just as a business symbol to identify a company instead helps in making a strong brand identity.
1.Brand Knowledge
Each brand has its unique features in the list of brand guidelines which makes it look distinct compared to other brands in the same category. Self-analysing is the best way to start any designing process, below are a few questions which needs to be answered
What is your brand name, does it resonates with the personality of the brand?
What is the brand story? Colour palate? Font style? Brand positioning? Target audience? Market? competitors and many more. Hence this information will act as a brand manual and give you a clear picture of where you are presently sanding and where you want to reach.
2.Use an image/icon/symbol that evokes your subject
The logo acts as the face of any company, and it is the point of interaction through various brand identities hence be careful with what image you are using as primary on logo design. Understand what is your brand USP if you want to high it through your logo then if possible, add that product image itself as a logo.
The correct illustration on the logo always communicates the right message with its audience without any mislead. Use simple icon which all age group people can easily recognize; the image should have the meaning as abstract symbols are difficult to understand at one glance.
3.Select your Design style
Be different and unique compared to your competitors as the world is so competitive if you are same as others you will be lost in-crowd. It can colour, typography, images, story do not copy from others as today people love real and honest brands compared to ones who imitate.
Craft your brand vision, values and mission and plan design style around it this will reflect the natural part of you towards audience increasing the brand recall value. Always remember the company makes the logo and logo doesn’t make a company.
4.Choose a font with the right “personality.”
There are many elements of branding which depend on this one factor that is “Brand personality”. The brand is like a person, and hence it has its traits which will help to plan the overall establishment of brand identity in the minds of the target audience.
Weather to craft a mature, quirky, modern, rough, organic, royal, approachable or subtle logo design will depend upon its activities conducted and type of product/service characteristics.
For example, a typeface used for a toy company’s logo will most likely be a handwritten typeface. Hence this is because the children are the target customers, and you want to project your brand as a child-friendly business.
5.Focus on the product’s purpose.
Always remembers only beautiful looking logo designs are not relevant; there should be some meaning behind the art. Art without meaning will not open doors towards the sale or profit-oriented business; hence the brand logo should act as your strategic business tool.
The logo design should successfully express a brand vision, mission, values and most importantly, brand message along with being memorable.
The logo should give instant identification of your brand product or service with its distinct identity compared to others in the market.
6.Incorporate 3D gradient
The year 2021 will add trend of angles which are a great way to turn any cluster of colours into a dynamic spectrum, rendering life and energy to logo designs. Especially tapered gradients—ones that come to a central point and emphasize the contrast between their colours
Gradients are all about playing with different shades combining to evolve fresh outputs which are minimalistic yet modern.
Today with different technology lot of opportunities are provided by using different hues in logo design which provide exciting visuals.
7.Create an excellent first impression
Today smart business owners value that it is best to have a logo that will make a great first impression with customers at a glance. Few consider logo design as a trivial and unnecessary expense rather than the significant investment that it is so making sure you don’t fail at the first step.
Each customer that see your business in an online platform, the advertisement makes a judgment in less than a half-second. The very first element they see is your logo design, and that should be enough to validate its importance, but let’s dig deeper.
As per the studies of Eye tracking conducted by the Missouri Univ. of Science & Technology says that users to most websites invest around 6 seconds looking at the logo before moving on to other content. Source hkl
Making a first good impression is all about design. Researchers at the US Naval Academy found that the look and feel of a website, including its logo design, is the primary driver of the user’s first impression of that business.
8.Excel the colour psychology
As per the nature of the brand, the colour to be used communicates effectively as it influences role in the purchase decision of customers.
Each colour has its meaning, and as per the personality of the brand, the colour is rendered. Sensibly using the right colour for the brand can make it more powerful to penetrate the market.
Colour invokes emotions and feeling with customer’s emotions using colour is one of the ways to make a perfect brand. Suppose its food industry red, orange, yellow are preferred if organic green-brown while health care blue, green, white. Black is for the premium while golden for royal.
9.Do more with Typography
Another mandate logo design tip is to incorporate the right typography within the design.
Remember, robust design always speaks with the right font.
Typefaces which make a brand more mature and engaging is the key. Understanding the type of logo is essential to give it a real meaning through the letter mark, monogram, mascot, or any abstract and emblem design.
In the same way, logo gene recognition is also to make it easy for the target audience to relate the brand such as feminine, masculine, or semi feminine.
10.Minimalistic design
Keeping a simple design will help you to recall the brand easily compared to the brand, which is confusing. These designs are usually assumed to be boring and dull, which is wrong; in fact, these are the smartest designs because they connect with customers very fast. Though minimalism has always been in trend but yet in 2021, it will show up in various elements of logo designing.
Conclusion:
As a logo design agency, we have given you some best tips for a business logo design 2021, but in the end, you need to be updated so that you don’t miss any new trends and information.
Each business is different so as the personality of the brand; hence one has to focus on elements of logo design as per their target audience and brand personality.
There is a lot which goes behind a perfect logo which will communicate effectively, and a professional agency is the best source who will understand your brand requirements and plan strategies accordingly.
Connect us we will be happy to make your logo design which will make you stand out.
